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The Big Game Came to Us (Super Bowl LVII)

digital

The Big Game Came to Us (Super Bowl LVII)

Early in 2023, Super Bowl LVII took place at State Farm Stadium in Arizona. State Farm, a major US insurance company, took it as an opportunity to revolutionise how businesses use naming rights to drive audience awareness. Departing from the traditional Big Game TV, their strategy centred on a TikTok-focused, social media-driven approach to engage with fans both at the game and watching at home. 

Teaming up with notable TikTokers including Khaby Lame, one of TikTok’s most-followed users, The Big Game Came to Us was born. State Farm enlisted Infinity Marketing Team, a member of the Pico Group, to oversee the project’s concept development, creative design, social media strategy, influencer management and execution.

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State Farm Gamerhood Challenge

virtual

State Farm Gamerhood Challenge

A brand new ‘gaming neighbourhood’, State Farm Gamerhood Challenge was the groundbreaking result of US insurance giant State Farm’s aim to connect with Gen Z and millennial audiences. Akin to an interactive gameshow, it featured a cast of popular streamers dealing with a litany of unpredictable-but-insurable events such as burst pipes, blown-out windows and UFO crashes, presenting a challenging target audience with an entertaining way to learn about the virtues of insurance whilst playing their own related trivia rounds.

Bringing the concept to fruition was Infinity Marketing Team (IMT), a member of the Pico Group, appointed by State Farm to oversee everything from strategy and concept development to design, production, social media strategy and talent sourcing.

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HP Antarctic Dome at Coachella

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HP Antarctic Dome at Coachella

Coachella, one of the world’s biggest music and art festivals, returned in April 2022 after a two-year hiatus due to the pandemic. Also making a return was the landmark HP Antarctic Dome – a mobile geodesic dome – which premiered REGEN, an immersive 360-degree multisensory journey combining tech, art and music.

REGEN gained extra attention by being minted into a 1:1 NFT art piece which became the largest 1:1 Art Piece ever traded on the Solana chain. It amplified the hype surrounding the festival’s music, HP’s brand and its sustainability message to a worldwide audience. HP’s presence at Coachella was conceptualised, activated and operated by Infinity Marketing Team (IMT), a member of the Pico Group.

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TCL at CES international consumer electronics and technology show 2022

exhibition

TCL at CES international consumer electronics and technology show 2022

For TCL, a leader in television and consumer electronics, the recent CES international consumer electronics and technology show in Las Vegas was a high-profile opportunity to bring a spotlight to their commitment to sustainable solutions, premium technology and endless entertainment options to customers around the globe.

Pico’s design, build and event operation services helped to activate TCL’s presence and get their message across.

Click here to revisit CES and see how TCL will reshape 2022: https://www.tcl.com/us/en/ces

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The 112th NAACP Virtual National Convention and 43rd ACT-SO National Competition

virtual

The 112th NAACP Virtual National Convention and 43rd ACT-SO National Competition

The National Association for the Advancement of Colored People (NAACP) has long been the pre-eminent civil rights organization in the United States. Their annual National Convention brings together social activists, industry leaders, public servants, and the general public to share experiences and ideas and discuss solutions on affecting positive change in black communities across the country.

In 2020, Pico’s Infinity Marketing Team (IMT) played a key role in taking the Convention online for the first time in response to the COVID-19 pandemic. The event successfully won a Gold in ‘Best Diversity Campaign’ and a Silver in ‘Best Virtual Event or Experience’ at the 2021 PRO Awards.

In 2021, IMT was again entrusted as lead production partner to make the 112th NAACP Virtual National Convention and 43rd ACT-SO (Afro-Academic, Cultural, Technological and Scientific Olympics) National Competition an even more engaging experience for all participants.

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OMEN Challenge – The Video Game Game Show

digital

OMEN Challenge – The Video Game Game Show

On 29 January 2021, OMEN – HP’s gaming brand – presented the ‘OMEN Challenge - The Video Game Game Show’ livestream event. An online experience, the event introduced the OMEN Gaming Hub while offering a fresh perspective on the world of gaming. Players from all over the US competed to win an ultimate battle station kitted out with the latest OMEN products. Infinity Marketing Team was entrusted to provide virtual event production service for the programme.

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OMEN’s virtual livestream tournament at PAX Online

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OMEN’s virtual livestream tournament at PAX Online

Spearheaded by OMEN – HP’s gaming brand – and the leading tech company Intel, the first-ever virtual livestream tournament of a skateboarding video game, Tony Hawk’s Pro Skater 1+2, was hosted at PAX Online in September 2020. PAX Online is a nine-day online event with non-stop streams of gaming and esports actions running 24 hours a day.

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OMEN Underground - A virtual livestream event

virtual

OMEN Underground - A virtual livestream event

Spearheaded by OMEN – HP’s gaming brand – and contemporary fashion and streetwear platform HYPEBEAST, the first-ever OMEN Underground was a virtual livestream event which showcased the growing influence of gaming in contemporary culture.

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China Science Fiction Convention 2023

exhibition

China Science Fiction Convention 2023

Held in Beijing in June, the 2023 China Science Fiction Convention gave the space-obsessed a unique feel for life on other planets. Visitors who wandered into the 1,000 sq. m. ‘Capital Youth Science Fiction Education Space’ area could immerse themselves in the interactive experiences offered by six distinct activity zones, made possible through a collaboration between the convention and the China Academy of Aerospace Systems Science and Engineering. Pico activated the convention’s theme with services such as interactive programme development, exhibition booth design and construction. 

An especially popular installation within the Education Space was the ‘Planetary Gravity Somatosensory Jump’. Developed by Pico, it used advanced technology to measure the height of users’ jumps and instantly extrapolate the data to simulate equivalent jumps on other planets. To try it out, visitors simply took a photo of themselves jumping in front of the installation, then scanned a QR code to obtain their planetary jumping score and share it on social media.

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Singapore Pavilion at the United Nations 28th Conference of the Parties (COP28) at Dubai, United Arab Emirates

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Singapore Pavilion at the United Nations 28th Conference of the Parties (COP28) at Dubai, United Arab Emirates

The United Nations Climate Change Conference, or Conference of the Parties of the United Nations Framework Convention on Climate Change (UNFCCC), is an annual conference that focuses on addressing the climate crisis through the collaborative efforts of governments on a global scale. The Singapore Pavilion at the United Nations 28th Conference of the Parties (COP28) in Dubai showcased the nation’s commitment to sustainable innovation and circular design principles.

Pico was commissioned by the Singapore Government to deliver comprehensive services for the Pavilion, including consultancy, project management, partner and speaker management, design and conceptualisation, marketing and public relations, event planning, website design and management, multimedia conceptualization and production, and hospitality management for the SG delegations.

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