The Audi House of Progress Taipei embraced digitalisation, featuring dedicated areas for VR experiences and interactive projections using body sensors. An LED wall in the stage area received positive feedback from audiences and provided immense flexibility for displaying content. Activities such as forums, catwalk shows, a grand opening party, VIP nights and KOL tours engaged attendees and created countless memorable moments.
Taking the spotlight was the cutting-edge Urbansphere concept car, which gave visitors a thrilling close-up experience of its advanced technology. It was accompanied by the Q8 e-tron and RS e-tron GT, presented through LED displays, VR and immersive sound, aligning perfectly with the Audi brand pillars of sustainability, design, digital and performance. As well as showcasing electric vehicles, the programme included a range of intriguing activities hosted by experts from diverse fields. Their insights left a lasting impression on visitors.
Fulfilling a crucial role, the Pico team ensured that selected partners aligned with Audi’s core values, contributing significant value to the event.